Coldplay – The Scientist
I was attracted to “The Scientist” by another Coldplay song when I was researching music videos to do my blog. Coldplay was introduced to me by my favorite soccer team, FC Barcelona, back in 2008 with the song “Viva la Vida.” This song resulted to be one of my favorite songs, which made Coldplay one of my favorite groups. The music video of Coldplay, “Viva la Vida,” lacked persuasion, but a friend recommended this other song by the same group so I gave it a try. The music video is called “The Scientist,” has very strong characteristics of persuasion. At first, the video starts very simple, but as it passes by and you put attention to the words and the action by the singer, you can see that he is appealing to ethos. The reason I say this is because the singer has related his lyrics to the main plot of the video: a car wreck. So he has authority in saying what he feels. As to logos, the artist has made the video to be very logical by mixing the lyrics plot of going back in time to the start with the actual plot of the video. The hardest mode of persuasion was pathos. The artist might be using the emotions of himself to prove that nothing is easy to start. He tries to connect the viewer with the video by his lyrics and strong video plot. How do you believe the artist has used persuasion in this music video?
