My original plan was to create a TV commercial to be
displayed during important games. The reason I needed to do a video is because
it is hard to show a moving object in a picture. I could not download the
videos I needed to create the TV commercial, so instead I decided to create a
storyboard of the commercial. The problem and solution in my essay was
addressed to the FIFA organization. I proposed making goal-line technology required
in every official game that was played. In this TV commercial I want to address
the entire football fans because they can create pressure to the organization
to implement my solution. The TV commercial storyboard uses the most famous
ghost goal during the 2010 World Cup. Everyone remember the pain that England
suffered from this decision. Everyone also remembers how the FIFA president
reacted to the referee actions. This will enable the fans to outrage against
the football organization and ask for the goal-line technology to be
implemented to every official match there is. FIFA is a democratic organization
and often responds to fans requests. This is the reason I want to inform and
remember the problems there is when there is no technology on the field
assisting the referee. Everyone knows that humans are prone to errors. But fans
also know that there are solutions available to reduce human errors. Football fans
can start showing their interest towards goal-line technology to be implemented
in every official game. Fans also have the right to know that FIFA has the
financial power to implement this technology in every game. FIFA wins millions
of US dollars in every World Cup that is held. Fans need to request that the
money generated from these events is used to help the sport prospect in a fair
manner. This TV commercial should start during the 2013 Confederations Cup this
summer. This will give enough time for the fans to react and push the FIFA
organization to adopt it to every official tournament there is by 2014.
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